Wendy Janssens is a Principal Investigator on the Social Norms Project at CERP. Dr Wendy is a Professor in Development Economics. She is an Executive Board member of the Amsterdam Institute for Global Health and Development (AIGHD), and a Research Fellow at the Tinbergen Institute. Previously, she held visiting positions at the Institute of Fiscal Studies in London, and the World Bank Development Economics Research group in Washington, DC. She has received numerous Research Grants, including a DFID-ESRC Grant to study Social Norms and Violence against women and girls in Pakistan, an NWO-Wotro grant to study Family Planning, HIV/AIDS and Women’s empowerment in Mozambique, and an NWO-VENI grant to study the interaction between Health Insurance and Microfinance in Sub-Saharan Africa. Currently, she is leading amongst others an Interdisciplinary Research Programme on Mobile Technology and Universal Health Coverage for Mothers and Children in Kenya. She has extensive experience in designing and coordinating Multi-Disciplinary Research Programmes to provide rigorous and locally grounded policy advice to national and international organisations as well as governments (such as Oxfam Novib, PharmAccess Foundation, the Ministry of Foreign Affairs, and the World Bank). Dr Wendy holds a PhD in Development Economics from Vrije Universiteit – Tinbergen Institute in 2007 and a Masters in Business Economics, from Maastricht University.