Principal Investigator:
Precision Development (PxD) is intensifying their efforts to provide information to smallholder farmers that will allow them to make informed decisions to reduce the risks that climate change presents to their livelihoods and to enjoin their farming and land management activities in the fight against climate change. PxD is focusing on identifying interventions that can improve smallholder livelihoods whilst incorporating climate adaptation and mitigation efforts into their existing services.
PxD’s advisory has been put together with leading agronomists and climate change experts that provide key recommendations that enable farmers to better adapt their practices to climate change, as well as help farmers mitigate the potential adverse impacts of climate change on the quality and quantity of their yields.
PxD’s systems are designed to scale the delivery of customised digital information to individuals and households so that they act on it to improve their well-being and reduce exposure to risks and disasters such as floods and droughts. Their systems are designed to be scaled; as they scale, average costs fall and they improve the cost-effectiveness of their delivery.
Climate-smart advisory, adaptation, and mitigation efforts are already embedded into their programs across all the districts of Punjab in Pakistan, as well as into the day-to-day agricultural activities that PxD farmers carry out. They focus both on climate change adaptation (reducing potential damage) and climate change mitigation (tackling the causes), as the activities and approaches are distinct.
In Punjab, PxD sends out advisory via robocalls and SMS to over 1.3 million farmers. This advisory covers all major cash crop and several types of livestock in Punjab.
Research Question
Examples of PxD’s work:
2020 – ongoing
IFAD
Agriculture Department GOP, IFAD, HarvestPlus, CERP, CFAN, Ayub Agriculture Research Institute, RCDS
Climate Change, Nutrition, Food Insecurity, Agriculture