CERP Joins Hands with PERI

25 Jun 2019

On June 18, 2019, CERP and Punjab Economic Research Institute (PERI) signed a Memorandum of Understanding (MoU) for research collaboration on CERP’s Social Norms Project. The MoU was signed by Wasif Mullick, Associate Director CERP and Dr. M. Aman Ullah, Director PERI.


The main objective of the MoU is to establish a strong research partnership in which both the parties will work towards exchanging vital knowledge to improve the quality of research outputs. Both CERP and PERI will collaborate on the development of surveys, data analysis, dissemination of research outputs, and identification of innovative and state-of-the-art research projects. 


Sharing his thoughts on the collaboration, Dr. M. Aman Ullah said “The collaboration between Punjab Economic Research Institute and Centre for Economic Research in Pakistan will enhance the quality, efficiency and effectiveness in policy formulation and policy design in Punjab by providing evidence-based research and capacity building.” 


“Social Norms Project” at CERP is a research study being conducted in Sindh and Punjab to evaluate the impact of edutainment interventions on attitudes and behaviours existing around girls’ education and women economic empowerment. Edutainment is an education method in which different media or publication channels are used to educate the masses. As compared to formal education method edutainment helps in the understanding of the abstract concept in a much easier and faster way. This study will focus on norms with respect to household investment in health and education. It will also investigate the cost-effectiveness of the interventions targeted to men and women. Moreover, it also aims to create an understanding of the way households' bargain about education and economic empowerment."


The Principal investigators of the project are Professor Paul Collier, Blavatnik School of Government, University of Oxford, Dr. Karlijn Morsink, Blavatnik School of Government, University of Oxford, Dr. Rachel Cassidy, Institute for Fiscal Studies, Dr. Wendy Janssens, Vrije Universiteit Amsterdam.


PERI is a statutory body connected with the Planning and Development Board of the Government of Punjab. It is mandated to conduct socio-economic research on vital provincial and national issues. It also supports the Government of Punjab in planning and development initiatives.