Social Norms


This research project aims to better understand 'What Works' when designing interventions that address Violence against Women and Girls (VAWG), including child marriage. This study in Sindh and Punjab will create an understanding about the way households bargain about education, economic empowerment, and child marriage. It will rigorously test if providing educational entertainment (through theatre) about these topics to groups of men is more effective than providing it to groups of women, or if both groups need to be targeted. It will also be able to compare which policy option is most cost-effective, considering the impact of the policy options on education, empowerment, and child marriage outcomes.

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Principal Investigators

Professor Paul Collier, Blavatnik School of Government
Dr. Karlijn Morsink, Blavatnik School of Government
Dr. Rachel Cassidy, Institute for Fiscal Studies
Dr. Wendy Janssens, Vrije Universiteit Amsterdam

Partners and Funders

Indus Resource Center (IRC)
Oxford University

Project Period

February 2018 - June 2019