Asif ur Rehman is the Chief Financial Officer at CERP. He is a Fellow Member of the Institute of Chartered Accountants of Pakistan with over 20 years of experience of financial leadership and advisory to diverse business operations of MNCs and local companies. Before joining CERP, Asif has worked in financial leadership roles at Monsanto Pakistan, Hashoo Group, and Punjab Industrial Estate Development and Management Company. He has also spent considerable time as Management Consultant with Bigger Picture Consulting (Pvt) Limited, where he leveraged his expertise by providing financial and tax advisory to various companies. Initially, he started his career with KPMG. Over the years he has managed the full spectrum of finance, and obtained expertise in financial planning and analysis, as well as financial reporting based on international standards, statutory compliance and control. Asif’s entire work experience has been in an ERP environment and he has had the opportunity of implementing various systems including SAP. As the official trainer at Federal Board of Revenue, Asif gave various trainings on Sales Tax implications to the Board Staff as well.