Imran Zia is Executive Vice President, Analytics & LABS. At CERP he helps private and public sector businesses and enterprises use data-driven and evidence-based analytic frameworks. He previously co-founded Sigmaud, a Data Science and AI company. Before that, he led SPRING Accelerator’s operations in Pakistan. At SPRING, he actively advised 11 social-focused startups to use the power of data, analytics, technology and human-centred design to scale the business by optimising product design, product feature selection, marketing, sales and service. Previously he co-founded Zaheen Machines, a company focused on building IoT devices driven by machine learning for energy efficiency. Its first product Jal Bujh converts legacy water heaters into energy-efficient smart appliances. Imran’s expertise are product strategy, product development and management, supply chain optimisation, data-driven evidence-based decision making and rule and machine learning-based systems. He has advised Fortune 500 businesses in supply chain and customer relationship management. He has been a past chairperson at PASHA, MD Pakistan Software Export Board and has held product development, management and consulting positions in Silicon Valley at Oracle, Altera (now Intel) and other startups. He holds an MBA from the University of Chicago and a Master’s in Electrical Engineering from Cornell University. He completed his Bachelor’s in Computer Engineering from the University of Engineering and Technology, Lahore.