Laiba is passionate about helping people and empowering women in Pakistan. She is a self-taught traditional artist and illustrator. She’s also a martial arts enthusiast, and as an early riser, she enjoys morning jogs. Laiba Shahid holds a bachelor’s degree in Economics from Lahore University of Management Sciences (LUMS). With two years of experience in marketing, she recently shifted her focus back to research, exploring the intersection of data analytics and storytelling. She has now joined CERP as a Research Assistant on the Punjab Economic Opportunities Program (PEOP), where she contributes to research focused on empowering rural communities through market linkages.